Email is a very crucial part of our virtual world. Most of us check it every single day. As someone who has been blogging for almost 5 years, I know all too well how important it is to get my content out to my followers/subscribers. Email newsletters bring regular traffic to your blog or website. These are two very important reasons why it still matters to us bloggers and marketers in this day and age. The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Otherwise, it will just get lost in an inbox somewhere never opened or just deleted. When you open up any general email, 9 times out of 10 you don’t think about how much time and effort someone puts into making sure every detail about it is “just right”. Some people go above and beyond with the newsletters they send out. Those are the individuals getting the opened emails and clicks. Some of the best newsletters I like to open up and read more about are those with catchy or funny titles. It’s important to make sure your newsletter features all of the right content.
Email newsletters are an excellent way to enhance engagement with your brand. In fact, according to Nielsen Norman Group, 90% of consumers prefer to receive updates via an email newsletter while just 10% prefer updates on social channels.
I’d like to share with you eleven epic elements on behalf of Campaign Monitor to make sure your newsletter includes:
Must-Click Subject Line
Tease content that’s inside, use humor or ask a question to increase open rates.
Compelling Preheader Copy
An enticing preheader gives you another chance to stand out among the inbox noise.
Pick one awesome piece of content to feature at the top of your newsletter.
Each article needs an amazing photo, video or gif to draw subscribers in.
Use a template that displays content in blocks, similar to a newspaper.
Provide article titles and a one-sentence description for each piece of content.
Use a colorful CTA button that stands out and directs readers to each article.
Give subscribers 90% educational content and 10% promotional.
Add social icons to every newsletter so subscribers can easily follow you.
Let subscribers tell you what content they want by linking to a preference center.
In the footer, provide an unsubscribe link to let subscribers opt-out easily.
There you have it! Eleven ways to make sure you are sending out eye-catching newsletters to your subscribers. You may want to consider looking at these newsletter templates to help build a free HTML template in less than 60 seconds. After all the goal is to have emails opened, not end up in a spam folder or up for deletion. Best of luck to you! 🙂