Business

4 Tips To Help Promote Your Business With Bennet Schwartz

When starting a business it can be challenging but also exciting. There are several ways to keep your business afloat and one of them is promoting your business to friends and family members. From social media campaigns to branding, email marketing, and strategizing, it can be extremely demanding for any business owner to excel while also attempting to grow their business. 

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When having a small start-up company, marketing your brand and services can be daunting. According to the United States Small Business Administration, about “two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing.” Having an effective strategy to get attention is key. Unsure of how to promote your business? I have a few tips to help you out! 

Consider Using A Unique Branding Company

The first thing you want to do when starting a business is to decide on a catchy and unique logo to represent your brand. Bennet Schwartz is a cross-disciplinary creative leader specializing in all aspects of digital and print design. He knows that the creative industry is going through some radical changes that will impact everyone going forward. When it comes to your brand, his company will do what is necessary to get your business to the forefront.

Email Marketing

With so many people using the internet and having an e-mail, having an email marketing strategy is one of the most effective ways to stay in touch with potential customers. It’s actually more popular than you think. The first thing you’ll want to do is make sure you have the correct tools to do so. There are several marketing tools that may cost you an arm and a leg but integrating the email software within your website is what you’ll want to do. Having an e-mail or subscription will keep your customers coming back and knowing what’s going on with your brand. Collecting these emails will hopefully turn random people into potential paying customers. You can offer free trials of your band or offer a giveaway to get your audience to share your information. Make sure you also include a ‘welcome letter’ to new customers explaining your brand, what your policies and procedures are, and what they can expect of your brand. You can also share upcoming events, new products that are going to be coming out, and how they can share your brand to win the XYZ product. 

Promote Your Best Content

Writing about your product or your brand is one thing but keeping it in the know of your customers is another. Promote your best articles on your social media platforms to help generate some new eyes. Sharing your best work, upcoming releases or new posts has the potential to keep your business going and people talking about it. Share it on a variety of your social media websites such as Facebook, Twitter, Instagram, and Pinterest. 

Share Videos

Popular websites like YouTube and Vimeo are other great resources to use to help promote your business. They even offer embedded codes to help you put these videos within your website and make it easier for your viewers to watch. This also makes it easy for your potential customers to then share these videos on their social media sites as well, again promoting your business with a touch of a button.

 

There are several other ways to promote your business but thankfully in today’s world, our technology has a huge impact to get the word around faster. Sharing these helpful tips with friends, family, and neighbors can get your business noticed, making it easier for you to reach your business’s full potential in a matter of months if you keep it up!

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