4 Tips To Promote Your Small Business

Disclosure: This is a sponsored post.

When starting a small business it can be challenging but also exciting. There are several ways to keep your business afloat and one of them is promoting your business to friends and family members. From social media campaigns to branding, email marketing and strategizing, it can be extremely demanding for small business owners to excel while also attempting to grow their business. 


When having a small start-up company, marketing your brand and services can be daunting. According to the United States Small Business Administration, about “two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing.” Having an effective strategy to get attention is key. Unsure of how to promote your business? I have a few tips to help you out! 

1. Email Marketing – With so many people using the internet and having an e-mail, having an email marketing strategy is one of the most effective ways to stay in touch with potential customers. It’s actually more popular than you think. The first thing you’ll want to do is make sure you have the correct tools to do so. There are several marketing tools that may cost you an arm and a leg but integrating the email software within your website is what you’ll want to do. Having an e-mail or subscription will keep your customers coming back and knowing what’s going on with your brand. Collecting these emails will hopefully turn random people into potential paying customers. You can offer free trials of your band or offer a giveaway to get your audience to share your information. Make sure you also include a ‘welcome letter’ to new customers explaining your brand, what your policies and procedures are and what they can expect of your brand. You can also share upcoming events, new products that are going to be coming out and how they can share your brand to win xyz product. 

2. Promote Your Best Content – Writing about your product or your brand is one thing but keeping it in the know of your customers is another. Promote your best articles on your social media platforms to help generate some new eyes. Sharing your best work, upcoming releases or new posts have the potential to keep your business going and people talking about it. Share it on a variety of your social media websites such as Facebook, Twitter, Instagram, and Pinterest. 


3. Hire A Bot To Help – Despite being a small business, it may be difficult to hire someone to help you with the small tasks of opening emails, budgeting, payroll and more. RoboWorx has a system called RPA or Robotic Process Automation. This allows anyone to configure computer software, or a “robot” to emulate and integrate the action of human interaction within digital systems to execute a process. RPA robots utilize their interface to capture data and manipulate applications just as we humans do. They trigger responses, communicate with other systems to perform a variety of repetitive tasks and interpret data that we do on a daily basis. An RPA software basically never sleeps, makes zero mistakes and actually can cost a company much less than hiring an employee who, as humans do, make these actions. 

RoboWorx Inc offers three implementation systems including a RoboWorx Studio, an Orchestrator and a RoboWorx Robot. The Studio is a recorder that will watch you perform your tasks and actually mimic and build a robot that will perform them automatically. The Orchestratoris the centralized location where the robots are managed and deployed. This program allows you to schedule, report, audit, log in and out and more. The last system is the Robots where they take over and execute all your processes automatically with on-premise, perfect accuracy or as a self-hosted solution. These have all been proven to improve employee engagement, increase productivity and maximize ROI. 

The hundreds of success stories that RPA and RoboWorx can be seen within their Financial Services, in Healthcare systems as well as for Insurance and IT purposes. They also help in HR to help with payroll automation, onboarding letters, termination letters, benefits administration and more! 

4. Share Videos – Popular websites like YouTube and Vimeo are another great resource to use to help promote your business. They even offer embedded codes to help you put these videos within your website and make it easier for your viewers to watch. This also makes it easy for your potential customers to then share these videos on their social media sites as well, again promoting your business with a touch of a button.

There are several other ways to promote your business but thankfully in today’s world, our technology has a huge impact to get the word around faster. Sharing these helpful tips with friends, family, and neighbors can get your business noticed, making it easier for you to reach your business’s full potential in a matter of months if you keep it up! How will you promote your small business? Share in the comments below! 


Candid Mama

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